MyKindaCrowd

The Ellen MacArthur Foundation is an independent charity with the purpose of inspiring people to re-think, to re-design and build a positive future.

Our key objectives

 

To provide a framework for change through inspirational content, education programmes and communication.

 

To help seed the future economy with people with the knowledge and skills to build the sustainable future.

 

To engage with industry and showcase what is already happening in this area and challenge the status quo. 

 

 

Why we think this is important

 

 

We share widespread concern that the end of the era of cheap fossil fuels and key materials, coupled with rising population and anxieties around water resources, food production and harmful wastes, demonstrates the need for rethinking our model of production and consumption, not merely patching it up. We also share an optimism that this rethinking will bring a better quality of life and increased opportunities as it can potentially restore natural and social capital.