About Us

Our mission: To transform the way young people connect with the world-of-work.
MyKindaCrowd was founded in 2011 and quickly became known as a ground breaking social enterprise.
 
We were the first of our kind to offer the opportunity for companies to engage with students and teachers. - a big deal – this helped us bag awards.
 
A year on, we are an enthusiastic team of 10 people working in London, still creatively setting challenges for young people and connecting them to exciting brands and the work place.
 
Our work has evolved over the last year and many view us as a ‘Creative Agency’; we provide clients with a full creative journey to connect with young people. 
 
MyKindaCrowd has developed a cutting edge website which engages and inspires young people and connects them with brands.
 
We know what makes young people tick and how to really engage them.
 
Most importantly, we connect young people with brands and an exciting future.
 
Testimonials
 
Deputy Prime Minister, Nick Clegg
"I'm pleased to be working with MyKindaCrowd helping young people connect with the world-of-work via work-experience. MyKindaCrowd are a fantastic organisation that can help support companies and organisations to engage with schools."
 
Damian Brown, Head of Learning, BT
“MKC were great partners for BT delivering Employability Boot camps. Will and his team were extremely responsive to some very challenging timescales on both design and delivery of the programme. They were innovative in their approach and gave us some really good insight into what would engage young people. Their tutors were highly professional and able to adapt their styles to suit the wide range of differing needs of the participants, all 847 of them!
I would recommend Will and his team to anyone who wants to build a successful programme, and we are looking for opportunities to work with them again in the future.”
 
Head of Business Development, Cisco
"Cisco are pleased to be working with MyKindaCrowd for the third successive year to engage with University students from across the country, and providing superb video content.”
 
Kate Timms, Head of Undergraduate Marketing and Recruitment, Cass Business School
"At Cass Business School, we wanted to undertake an innovative, unique and dynamic approach to raising brand awareness, to subsequently influence student recruitment. Working with MyKindaCrowd allowed us to achieve this goal in a very effective way. MyKindaCrowd clearly know what they are doing, it involved little briefing on our behalf to get the ball rolling, and the quality of what was delivered was exceptional. We were also extremely impressed by the reputation that MKC clearly have with our target schools and colleges.I envisage MKC being part of our recruitment strategy going forward for the wider University in future years."
 
Chris Borrill, Vice President of Training Solutions at Thales Group
“I was hugely impressed by the enthusiastic and confident approach of all of the teams. Not only were they well prepared and able to confidently put across their ideas but there was genuine innovation and imagination in every team. The team from Reading University richly deserved to win and we look forward to them joining us in the summer for their placements.” 
 
Thom Kenrick, Head of Sustainability, RBS Group
“We were delighted to have such a large number of applications to this competition. It just goes to show how engaged young people are in enterprise and business.” 
 
Our team
Will

William Akerman, Managing Director and partnerships

EmersonEmerson Osmond, Business Development and Strategy

BenBen Tillett, CTO and Media

 

Seena Shah

Seena Shah, Senior Campaign Manager

NickyNicky Miles, Education Coordinator

MichaelMichael Brooks, Video Production

 

Our advisors
Graham Bishop

Graham Bishop

Brent Hoberman

Brent Hoberman

Sinclair Beecham

Sinclair Beecham

Hanah Caan

Hanah Caan

Andy Yates

Andy Yates

Marcela Navarro

Marcela Navarro

Our ambassadors

Rachael Farrington, Esther Olu, Ryan England, Emily Tench, Tamzin Page, Usman Mahmood, Vanessa Quiaolt and Bianca Burnett.

 

Our supporters

Dan Lehner
Matt Lill
Rod Schwartz
David Levin
Fenella Chambers
Alastair Chapman
Alexandra Meagher
Marina Wegorek
Chris Jones
Claire Adams
Ian Foddering
Danny Wotton

Duncan Wilson
Chantelle Horton
James Fothergill
Amy Brooks
Dale Murray
Fiona Vickers
Ian Mitchell
Aran Rees
Alex Macadam
Liz Corrado
Chris Borrill

Aron Thompson
Jez Longhorn
Sue Husband
Sarah Reed
Will Chew
Miranda Davies
Ed Wray
Shannon Leano
Stefan VanMaaren
James Caan
James Vandenburgh-Harwood

And the many, many other amazing people who are supporting our mission; Thank you!